How a Viral AI Design Took a Startup to Adidas

A Mexican startup is bridging the gap between technology and tradition, using AI to bring indigenous Mexican artistry to the global stage. Founded by three childhood friends, the company creates designs inspired by traditional embroidery, combining modern tech with centuries-old craftsmanship. After their AI-generated designs went viral, Adidas partnered with the startup to create jerseys for the Mexican National Team, showcasing how AI can empower artisans while preserving cultural heritage. This story highlights the potential of AI to scale, innovate, and market traditional crafts in a digital world.