How a Viral AI Design Took a Startup to Adidas
Have you ever wondered how technology could help preserve centuries-old traditions?
In an age where everything is becoming digital, it can seem like modern tech and traditional craftsmanship are worlds apart. But a small Mexican startup has shown that the two can come together in ways that are not only beautiful but impactful on a global scale.
Imagine a business that not only supports artisans but also uses cutting-edge AI to elevate their work to new heights. That’s exactly what childhood friends Antonio Nuño, Fatima Alvarez, and Enrique Rodriguez did. With a shared passion for helping indigenous communities, they started a venture that merges AI technology with traditional hand-embroidered designs from rural Mexico. And their work caught the eye of none other than Adidas.
Here’s where it gets even more interesting. Their AI-driven designs didn’t just go unnoticed—they went viral, creating buzz around the world. Soon, Adidas partnered with the startup to feature these designs on Mexican National Team jerseys, with intricate embroidery by women artisans from Puebla’s Sierra Norte region.
What Makes This Story Special?
Design Innovation: Have you ever seen AI designs rooted in tradition? This startup used AI to create scalable, modern versions of traditional embroidery, all while preserving its cultural essence.
Scalability: While handcrafted work is one-of-a-kind, it’s hard to scale. AI makes it possible to produce multiple variations, allowing traditional designs to be shared globally.
Marketing Power: In a world driven by viral content, their AI-generated designs captured the internet’s attention—leading to a major collaboration with Adidas.
Cultural Preservation: It’s more than just about business. AI is helping to keep centuries-old traditions relevant in the modern world, offering indigenous artisans a global platform.
This isn’t just a tech story. It’s about how AI can uplift people, cultures, and communities. It shows how blending technology with tradition can bring the best of both worlds together—and maybe even inspire future collaborations. Could Batik or other traditional arts be next?