Hoyong Lee

Design Expert at SRX

Hoyong Lee is a seasoned design professional with over 25 years of experience in UI/UX, digital product design, and human-computer interaction. At SRX, he leads design initiatives that transform user experiences across various digital platforms, ensuring both aesthetic excellence and functional efficiency.

Previous Experiences:

1. Chief of Digital Product/SVP, PT Smartfren Telecom: Led digital product development, designing and launching mobile/web platforms, self-care kiosks, and an AI-powered recruitment platform (KUPU).
2. Adjunct Professor, Monmouth University: Taught Human-Computer Interaction (HCI) for User Experience Design, focusing on interaction design principles in the Computer Science department.
3. UX and Design Lead, GLMX: Designed an award-winning user interface for a money market trading system, utilizing advanced UX techniques and Angular SPA frameworks.
4. Director of Creative Lab, Mozido: Led the UI/UX development of mobile wallet applications for major brands such as Dairy Queen and Shell UK, overseeing design projects for large-scale mobile commerce platforms.
5. Head of UI/UX, Chloe and Isabel Thrive: Developed a mobile-friendly eCommerce platform with a well-organized design system, utilizing Atomic Design methodology for consistency and scalability