Felicia Gunadi

Strategy Lead at SRX

Felicia Gunadi is an experienced strategy consultant specializing in AI-driven business transformation. With over 10 years of expertise in strategy, operations, and digital transformation, she helps companies unlock business value with AI. She is a Certified Public Accountant (CPA) and Certified Supply Chain Professional (CSCP), holding an MBA from INSEAD.

Previous Experiences:

1. Vice President of Logistics, Bukalapak: Led logistics operations and a start-up logistics venture, overseeing the company's transition from pre-IPO to post-IPO, with full P&L responsibility and successful financial turnaround.
2. Engagement Manager, McKinsey & Company: Worked on strategy and implementation projects for industries like digital banking, telco, and e-commerce across Southeast Asia, driving digital and agile transformations.
3. Associate, McKinsey & Company: Led teams in projects involving advanced analytics, digital payment growth strategy, and service operations optimization for clients in banking, retail, and logistics.
4. Project Strategy Analyst, LGT Impact: Developed business strategies for social enterprises, focusing on empowering low-to-mid income mothers in China through e-commerce.
5. Intern, Johnson & Johnson: Improved business process efficiency and financial forecasting through standardized procedures and strategic